Automated lead identification at the moment of approval

Challenge

The sales team had no systematic way to identify newly approved development projects. By the time they manually discovered a DA approval, competitors had already contacted the developer and secured the brief. They weren't losing on quality — they were losing on timing.

Approach

• Automated monitoring of DA approval portals across major Australian city councils.
• Intelligent filtering to surface only projects matching the studio's ideal client profile.
• Data enrichment via Apollo to identify developers, key decision-makers, and verified contact details.
• Daily Slack digest delivered every morning — each entry ready for immediate outreach.

Results

The team now reaches developers on the day their project is approved, with the right contacts already in hand. Lead conversions increased by +26% in the first quarter. Outreach shifted from cold introductions to specific, informed conversations — arriving before the brief was spoken for.